WHSmith at a glance

Our purpose is to make every one of life’s journeys better.

What we do

We offer a carefully curated mix of products tailored for people on the move

Including a wide range of food & beverage, health & beauty, books and tech essentials across a range of locations - from airports and hospitals to rail stations and motorway service areas.

What do we do

Who we are

WHSmith is a leading global travel retailer with over 230 years of retail experience. We are recognised for delivering quality, convenience and excellent service to customers in travel environments around the world.

1,200 +

Stores

30 +

Countries

c. 9000

Employees

590 +

UK stores

360 +

North America stores

320 +

Rest of the World stores

Where we operate

Our stores are located in high-traffic travel hubs such as airports, rail stations and hospitals across the UK, North America and a growing number of international markets spanning Europe, the Middle East, Asia and Australia.

UK

The UK is the largest division in the Group and operates stores in a range of locations, including airports, the largest channel, as well as hospitals, railway stations and motorway service areas. Our strategy is to become a one-stop-shop for travel essentials across UK transport hubs, supporting customers on their journeys.

North America

North America is the largest travel retail market in the world. Our stores are primarily in airports across the continent, and we also operate a smaller Resorts business in Las Vegas. Through our own brand and partner store formats, we offer a wide variety of travel essentials to support customers’ journeys.

Rest of the World

We operate in a further 29 countries around the world and ensure our stores deliver outstanding customer service and trade successfully. With a small market share in many of our international markets, there are clear opportunities for growth and we’re excited about our future as a global travel retailer.

Who we serve

We serve time-pressed travellers and commuters at every stage of their journey, providing convenient access to the products they need, when and where they need them, with a seamless and reliable customer experience.

Financial performance

Our latest revenue and profit figures

£ 1.6 bn

Group revenue  

£ 108 m

Headline group profit

(loss) before tax and non-underlying items

Our people and culture

Our people are at the heart of our success. We're committed to providing an inclusive and rewarding environment for our colleagues to build a career supported by our internal colleague‑led networks.

Our purpose and values