WH Smith PLC is a leading global travel retailer. We're proud to be the familiar face people trust on their journeys, both in life and through life.
WHSmith currently operates over 1,200 stores, comprising over 590 UK stores, over 360 stores in North America and over 320 stores across our Rest of the World business.
Our business spans multiple formats and brands and we have clear strategies for our UK and International retail operations, joined together under one simple aim: to make every one of life's journeys better.
UK
In the UK, we operate over 590 stores in travel locations and hospitals, with stores ranging in size from 90 square feet to more than 6,000 square feet, and we're constantly evolving the way we do things; opening new world-leading stores, transforming our customer's experience, increasing our category ranges and continuing to grow our network of third-party partnerships.
North America
As the world’s largest travel retail market, North America is our most exciting opportunity for growth. Today, WHSmith operates more than 360 stores across the market, offering passengers a wide range of product categories through innovative and convenient store experiences.
Rest of the world
Our Rest of the World business operates over 320 stores across countries in Europe, Asia Pacific, the Middle East and India. Fulfilling the needs of customers at different points and times within their journey, we expertly tailor our stores and product ranges to fit with different customer profiles and dwell times in each location.
UK
North America
North America is the second largest division in the Group in profit terms with stores primarily in airports across the continent, and a smaller Resorts business located in Las Vegas. We operate a range of own brand and partner store formats offering a wide variety of travel essentials to support customers’ journeys. As the largest travel retail market in the world, we see significant potential for growth ahead.
Rest of the World
We operate in over 30 countries around the world and ensure our stores deliver outstanding customer service, trade successfully and deliver strong returns. With a small market share currently, the opportunities for growth are substantial and we’re committed to our future as a global travel retailer.
Further links
Our strategy
