Rest of the World

As a leading global travel retailer, we operate in over 30 countries and more than 120 airports around the globe. We are proud to be the familiar face supporting millions of journeys around the world.

A global travel retail business

Our Rest of the World business is focused on deepening our presence and strengthening profitability in the markets we know best, where we have established strong brand recognition and proven commercial success. With a small market share currently, the opportunities for growth are substantial and we’re committed to our future as a global travel retailer.

325

Stores

£ 306 m

Revenue

Expanding global travel, enhancing every journey

Travel is fast becoming more accessible to more people across the world, with airports and airline operators investing in infrastructure to grow capacity and to develop better facilities, and as a result travel retail is a fast growing channel. We know that, while it's the destination that matters to our customers, it's the journey that matters to us. We are continually looking for new store locations in which to grow our business, whilst working hard to guarantee our existing stores are providing outstanding customer service, operating successfully and delivering strong returns.

Think global. Act local.

We follow a “think global, act local” approach, tailoring our offer to domestic passengers through local sourcing, store design and product ranges. By using passenger and airport data to stay ahead of travel trends, we deliver strong results for customers and landlords alike. With a globally recognised brand and a proven track record of enhancing returns from acquired sites, our combination of international expertise and local insight positions us strongly for continued growth.

A global opportunity

We are dedicated to providing outstanding customer service through stores designed with the traveller in mind. Clear layouts, carefully curated ranges and ease of access ensure our customers enjoy a seamless experience, whether stopping for a last-minute purchase or browsing for longer. To reach more passengers globally, we expand through a mix of direct operations, joint ventures and franchises, supported by a growing wholesale business that brings WHSmith-designed products and category management expertise to retail partners around the world.

Partnering with us

We are always interested in hearing from potential local partners and wholesale customers who see an opportunity to work with WHSmith in their market.

To contact our International Retail team or to express an interest in working with WHSmith outside the UK, please get in touch with our Business Development team below.

Contact business development