Travel retail excellence
At the heart of our business are our people, customers and partners. Our purpose is to make every one of life's journeys better. We aim to deliver this vision through our strategic priorities and by constantly innovating, improving the quality of our space globally, focusing on profitability and delivering sustainable returns.
Our strategy remains clear: To develop ranges and formats that are relevant to the customer at each stage of their journey, enabling them to make best use of their time and put more products into their baskets to grow spend per passenger.
WHSmith operates in highly competitive markets across the globe
30 +
1,200 +
C. 9,000
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Investment Case
2026 will be a year of investment, laying the foundations for future growth and long-term success.
Latest news
Read our latest press releases and company updates, highlighting key developments, partnerships, and performance milestones.
Interim Results Announcement for the period ended 28 February 2026
Board Changes
Board change
WHSmith launches Roame, a new travel ‘minis’ beauty range designed for...
Result of General Meeting
Our Divisions
WHSmith operates a growing international network of travel retail stores.
As a leading global travel retailer, over 9,000 colleagues operate our stores across the world to serve our customers on their journeys. We are in fast growing markets and have established a platform for long‑term growth as a pure-play global travel retailer.
The UK is the largest division in the Group and operates stores in a range of locations, including airports, the largest channel, as well as hospitals, railway stations and motorway service areas. Our strategy is to become a one-stop-shop for travel essentials across UK transport hubs, supporting customers on their journeys.
590 +
£ 834 m
North America is the largest travel retail market in the world. Our stores are primarily in airports across the continent, and we also operate a smaller Resorts business in Las Vegas. Through our own brand and partner store formats, we offer a wide variety of travel essentials to support customers’ journeys.
360 +
£ 413 m
We operate in a further 29 countries around the world and ensure our stores deliver outstanding customer service and trade successfully. With a small market share in many of our international markets, there are clear opportunities for growth and we’re excited about our future as a global travel retailer.
29
320 +
£ 306 m