Our future as a global travel retailer
Our strategic enablers provide the foundation for delivering WHSmith’s growth ambitions. We take a forensic approach to retail, using data and insight to optimise every aspect of our offer; develop innovative store formats that enhance the customer experience; run low-cost operations to protect margins; build high-performing teams that deliver excellence; and remain committed to driving sustainability across our business. Together, these enablers ensure we operate efficiently, adapt quickly, and create long-term value for all stakeholders.
“It has been a year of strategic progress and significant challenge, but we enter the next phase with a clear plan and renewed focus.”
Group CFO
Shareholder centre
Find key shareholder information, including taxation on shares, dividend details, frequently asked questions and shareholder contact information.
Further links
Annual report 2025
