skip to main content

Our Approach

Our Approach

WHSmith is a global travel retailer. At the heart of our business is our people and our customers.

Our distinct strategy has been successful in driving profit growth and creating shareholder value, together with our disciplined approach to cash generation, capital allocation and making appropriate value-creating acquisitions in markets with good growth prospects. 

Our business model below explains what we do and how we create value. 

Our goal

Our goal is to be the leading retailer in news, books and convenience for the world’s travelling customer.