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Our Approach

Our Approach

WHSmith is a global travel retailer with a smaller business located on UK high streets. At the heart of both our businesses are our people and our customers.

Our distinct strategy has been successful in driving profit growth and creating shareholder value, together with our disciplined approach to cash generation, capital allocation and making appropriate value-creating acquisitions in markets with good growth prospects. 

Our business model below explains what we do and how we create value. 

Our goals

Travel

Our goal is to be the leading retailer in news, books and convenience for the world’s travelling customer.

High Street

Our goal is to be Britain’s most popular high street stationer, bookseller and newsagent.

Travel and High Street are run by separate management teams reflecting the different customers, strategies, operating models and cost structures.

our approach graphic