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WHSmith Trust

The WHSmith Group Charitable Trust

The WHSmith Group Charitable Trust is an independent registered charity (registered charity no. 1013782) that works to support local charities in communities across the UK, and to promote literacy and a love of reading.

The Trust has two principal objectives which focus its activities:

• To support the local communities in which WHSmith staff and customers live and work; and
• To support education and lifelong learning, helping people of any age to achieve their educational potential.

Supporting local charities across the UK

Since 2010, we have made grants worth over £100,000 staff-nominated charities and schools across the UK. Our work in local communities is driven by WHSmith staff, who apply for match funding to support their fundraising for charities and community organisations close to their hearts. The Trust supports employee volunteering, matching the value of employees’ personal time volunteered to support a local charity or school.  Each year the Trust makes grants to a wide range of groups, ranging from schools and brownie or scout groups, to hospices, music groups, air ambulances, and bigger charities like Cancer Research UK and the Alzheimers Society. 

Promoting a love of reading

The bulk of our grant funding goes towards projects to promote literacy, working in partnership with WHSmith PLC and the National Literacy Trust. Research findings show that children who read for pleasure have significantly better life chances than those who don’t. We are proud that over 30,000 children have taken part in our literacy projects since 2010. Each year, we make donations to hundreds of schools across the UK to enable them to improve their library facilities. In addition, we have been working in partnership with the National Literacy Trust since 2005 delivering projects to promote a love of reading, working in schools where many of the children struggle with their reading. Since 2010, we have also donated thousands of books and craft kits to hospitals across the UK.