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Our commitment

We are committed to meeting our customers’ expectations to provide a good range of products while operating our business responsibly. Our customers expect that we provide them with choice, value for money and a good shopping experience. Customers also expect reassurance that our products are safe and made with care for the environment and that factory workers are treated fairly. We have active programmes in place to work toward meeting our customers’ expectations, in our stores, online and behind the scenes across our supply chains.

Customer focus

We are committed to maintaining high customer standards across the Group.  More...

Responsible Sourcing

Forest sourcing

Paper-based products are a core part of WHSmitih's business and sustainable timber sourcing is therefore one of our key CR priorites. We are committed to minimising the environmental impact of the paper used in our own-brand products, and to do so we work to a continuing objective that all virgin (i.e non recycled) material used in our products is from known, legal, well-managed and credibly certified forests.

Ethical trade

We are committed to maintaining good labour standards across our supply chains. We will only place orders with suppliers and manufacturers who are committed to working towards complaince with the conditions set out in our Code of Conduct. This Code of Conduct underpins our ethical trade strategy and programmes and is based on the Ethical Trading Initative [ETI] base code. WHSmith is a member of the Ethical Trading Initiative, an alliance of companies, trade unions and NGOs that promotes respect for workers' rights around the globe.


Board accountability
Stephen Clarke
Group Chief Executive
Executive accountability
Phil McNally
Commercial Director (High Street)