In addition to the fund raising activities of our staff, we have for many years supported good causes through product sales. As well as providing charities with a financial contribution, the sales of these products also raise consumer awareness of the work these organisations do and help them to gain new supporters.
Christmas is a time when many of our customers like to choose products that also benefit charities. This year our sales of charitable Christmas cards raised £116,000 for eight charities, which were chosen by our employees to receive support. These charities included Help the Hospices, The Childrens Society, Make a Wish, The Soldiers Charity, Age UK, Barnados and Children in Need. Our Christmas gifting range continued to support the Born Free Foundation through our ‘Adopt an Animal’ range.
We also support charities all year round with the sale of products, such as the Breast Cancer pink filofax, and by giving customers the opportunity to buy charity pin badges at the till, including Breast Cancer Pink Ribbons, Variety Club Gold Hearts and Charlie and Lola pin badges in aid of Marie Curie Cancer Research.
Our range of everyday cards provides an opportunity for charities to raise their profile with our customers. Our range now includes cards with images from National Trust, the Woodland Trust and the RSPB.