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Our strategy

Our strategy - representative image

WHSmith intends to build on its position as the UK’s most popular bookseller, stationer and newsagent by continuing to grow its strongly performing Travel business and delivering its High Street plan.  We aim to improve the Company’s profitability and cash flow generation, delivering sustainable returns to shareholders.

Our goals

Our two businesses have different goals and different strategic plans, although there are some common elements, for example, the WHSmith brand and some services are shared. Travel and High Street are run by different management teams reflecting the different customers, strategies and operating models.

In Travel, our goal is to be the leading retailer in convenience, books and news for the world’s travelling customer.

In High Street, our goal is to be Britain’s most popular high street stationer, bookseller and newsagent.

We aim to deliver our goals through our strategic priorities and initiatives.

For further information, please see our most recent Annual Report.