WHSmith currently operates over 1,300 stores, primarily in the UK, comprising 725 travel outlets and 604 high street stores (as of 31 August 2014).
WHSmith Travel stores sell a range of products to cater for people on the move or in need of a convenience offer. Travel’s typical customer has less time to browse and is more interested in purchasing food, drink and confectionery, as well as reading materials for a journey. Consequently, there is a limited demand for stationery product and the stock and layout of each Travel store reflects this.
As at 31 August 2014, the Travel business operated from 725 units in airports, railway stations, motorway service areas, hospitals and workplaces, including 129 units in international locations. Of the 725 units, 187 are operated under franchise agreements (including 69 outside of the UK). At 31 August 2014, Travel operated from a total of 0.55m square feet of selling space (2013: 0.52m of square feet), with units ranging in size from 90 square feet to more than 6,000 square feet. Of the 596 UK Travel units, 159 are in airports, 126 in railway stations, 126 in motorway service areas (most of which are franchise units), 126 in hospitals and 59 in locations such as bus stations, workplaces and also our Funky Pigeon stores. Travel now operates from 138 international units in the Middle East, Australia, South-East Asia, India and Europe, and an additional 15 small kiosks in China, and 32 small kiosks in India.
Click here to view a full list of our international stores.
The High Street sells a wide range of products in the following categories: Stationery (including greetings cards, general stationery, art and craft, and gifting), News and Impulse (including newspapers, magazines, confectionery and drinks) and Books. High Street’s trading is seasonal, peaking at Christmas and in August/September for ‘back to school’.
The High Street business operates 604 stores with an extensive reach across the UK and a presence on nearly every significant UK high street with high levels of customer footfall. As at 31 August 2014, High Street operated from a total of 2.94m square feet of selling space (2013: 3.00m square feet), with stores ranging in size from 777 square feet to more than 23,000 square feet.
The digital retail business is operated by High Street and sells a range of Stationery, Books, Magazines and Gifts at http://www.whsmith.co.uk We pa.rticipate in the personalised greetings cards and gifts market through http://www.funkypigeon.com and www.funkypigeon.ie, and eBooks through our partnership with Kobo at http://www.kobobooks.com