Skip to content Skip to section navigation Skip to main navigation


International - representative image
WHSmith in Heathrow Airport, Terminal 5


Introducing WHSmith

With over three million square feet of selling space and stores ranging in size from 770 square feet to more than 25,000 square feet, we serve over 320 million customers in our High Street stores every year.

WHSmith Travel sells a tailored range of Newspapers, Magazines, Books and Impulse products for people on the move in airports, railway and bus stations and a broader convenience range in hospitals and workplaces.

WHSmith currently operates over 1,400 stores worldwide, with over 800 stores in travel locations, including over 250 units in around 50 airports such as Heathrow, Gatwick, Manchester, Copenhagen, Stockholm, Dublin, Delhi, Muscat, Melbourne, Sydney and Singapore.

International Opportunities

WHSmith currently operates stores in 27 countries outside of the UK: Australia, Bahrain, China, Denmark, Eire, Fiji, Finland, France, Germany, Gibraltar, Greece, India, Indonesia, Italy, Jordan, Kuwait, Malaysia, Malta, Norway, Oman, Philippines, Qatar, Saudi Arabia, Singapore, Spain, Sweden, UAE. To view the locations of WHSmith’s international stores please click here.

Located in areas that vary in many ways, we are experts at flexing our space and product mix to fit the specific needs of each location. Working closely with our landlords we create new and exciting shopping experiences in high street, travel locations and hospitals. Overseas, we often work through franchise and joint venture partnerships, leveraging the local knowledge and expertise of local partners and combining it with the brand and commercial strength of WHSmith.

We are actively looking to develop WHSmith formats in overseas markets. From a partner we expect a strong understanding of the local retail environment, track record of doing business with international brands and sound financial and operational capabilities.

Our main store formats are: WHSmith (News, Books and Convenience) and WHSmith Express.

New store formats include:

Zoodle – a books, toys and convenience store, designed with young travellers in mind;
Memories of... - a gifts and souvenir shop, offering the widest selection of local merchandise;
Tech Express – a contemporary digital store offer  

Coffee House - a coffee shop format providing great quality coffee and food for customers on the go 

We also have a wide range of wholesaling opportunities and offer WHSmith designed fashion and core stationery available for distribution on international markets.

To express interest in working with WHSmith outside the UK please click here