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International - representative image

WH Smith, Changi Airport, Singapore


Introducing WH Smith

With over three million square feet of selling space and stores ranging in size from 770 square feet to more than 25,000 square feet, we serve over 320 million customers in our High Street stores every year.

WH Smith Travel sells a tailored range of Newspapers, Magazines, Books and Impulse products for people on the move in airports, railway and bus stations and a broader convenience range in hospitals and workplaces.

On 30 November 2018, the WH Smith Group acquired InMotion - a market-leading, pure play digital accessories retailer in North America - comprising 116 units across 43 airports.

As at 31 August 2019, WH Smith operated from over 1,500 stores worldwide, with over 1,000 stores in travel locations, including 433 units in over 100 airports such as London Heathrow, Dublin, Copenhagen, Stockholm, Helsinki, Dusseldorf, Roma, Madrid, Athens, Doha, Abu Dhabi, Delhi, Singapore, Kuala Lumpur, Jakarta, Manilla, Sydney, Melbourne, Sao Paulo, Rio de Janeiro and the USA.

International Opportunities

WH Smith currently operates stores in 30 countries outside of the UK: Australia, Bahrain, Brazil, China, Denmark, Fiji, Finland, France, Germany, Gibraltar, Greece, India, Indonesia, Ireland, Italy, Jordan, Kuwait, Malaysia, Malta, Norway, Oman, Philippines, Qatar, Saudi Arabia, Singapore, Spain, Sweden, UAE. To view the locations of WH Smith’s international stores please click here.

Located in areas that vary in many ways, we are experts at flexing our space and product mix to fit the specific needs of each location. Working closely with our landlords we create new and exciting shopping experiences in high street, travel locations and hospitals. Overseas, we often work through franchise and joint venture partnerships, leveraging the local knowledge and expertise of local partners and combining it with the brand and commercial strength of WH Smith.

We are actively looking to develop WH Smith formats in overseas markets either directly or through partnerships. From a partner we expect a strong understanding of the local retail environment, track record of doing business with international brands and sound financial and operational capabilities.

Our main store formats are: WH Smith (News, Books and Convenience) and WH Smith Express.

New store formats include:

Zoodle – a books, toys and convenience store, designed with young travellers in mind;
Memories of... - a gifts and souvenir shop, offering the widest selection of local merchandise;
Tech Express – a contemporary digital store offer  

Coffee House - a coffee shop format providing great quality coffee and food for customers on the go 

We also have a wide range of wholesaling opportunities and offer WH Smith designed fashion and core stationery available for distribution on international markets.

To express interest in working with WH Smith outside the UK please click here